DubClub

As part of my time at Papercup AI, I developed a distinctive and scalable brand identity that reflects its premium, forward-thinking position in the industry. The goal was to create a visual language that conveys contemporary growth while maintaining a sense of exclusivity for its community. My work included designing a series of paid ad templates for top-of-funnel marketing, focusing on credibility, clarity, and brand reinforcement through consistent typography, layout, composition, and signature color/gradient usage. I also led the art direction for internal events, selecting reusable print materials and branded merchandise such as roller banners and water bottles, prioritising unique, high-quality vendor options to make a lasting impact beyond standard industry offerings.