DubClub

During my time at Papercup AI, I developed a distinctive, scalable sub-brand identity for DubClub that reflects a premium, forward-thinking position in the industry. The goal was a visual language that conveys contemporary growth while maintaining a sense of exclusivity for its community. My work spanned designing paid ad templates for top-of-funnel marketing, built around credibility, clarity, and brand consistency through typography, layout, and signature colour usage. I also led art direction for internal events, sourcing reusable print materials and branded merchandise that prioritised quality and impact well beyond standard industry offerings.