Flipdish

This rebrand project for Flipdish, a €1B food-tech start-up and leading POS company, was developed to elevate the identity and better connect with customers by placing food and people at the heart of its mission. Working closely with the Creative Director, I played a key role in shaping a premium new brand identity that highlights Flipdish’s USP and speaks directly to its bread-and-butter target audience. My contributions included designing clear, versatile guidelines to keep teams aligned, creating simple but adaptable assets in Figma for use across CRM platforms, and leading the art direction for a new brand character that adds warmth and personality across digital and print. I also guided the redesign of Flipdish’s website, bringing the refreshed look and feel into a customer-focused experience that positions the platform as a complete solution for restaurants and takeaways.