Healthily

This campaign for Facebook was designed to improve performance and drive down acquisition costs during a high-impact January push. I created a series of digital and print ads that reduced cost per install (CPI) by 30%, using a bold yet balanced color palette—blue to reflect medical services and yellow to evoke energy and rejuvenation. By testing the creative through Attest, we confirmed strong customer response, with this approach outperforming other variations. The final designs achieved a visually striking yet versatile look, proving equally effective across platforms and formats while supporting Facebook’s broader campaign objectives.