Lorum

Lorum is a UK-based B2B financial clearing infrastructure company, building the rails that power reliable, compliant money movement for institutional clients across multiple markets. As the business scales from startup into a heritage-grade institution, brand and design credibility are core to trust with regulated partners. I'm leading the evolution of Lorum's identity from an early-stage startup into a brand befitting a heritage-grade financial institution. I've built a company-wide Design System and interactive BrandHub for consistent use across 5 countries within a regulated environment, and I use AI tools including Claude MCP, Figma, and Claude Design to prototype and ship brand infrastructure at a pace that would typically require a full team, while keeping strategy, taste, and craft firmly in hand.