Curve

At Curve, a fast-growing fintech redefining money management, I progressed to Senior Designer and led several high-impact projects that shaped both the brand identity and customer experience. My primary focus was the complete redesign and relaunch of curve.com, moving it from a static HTML site to a dynamic CMS platform. Working in Figma, I delivered a bold new design system with fresh typography, imagery, and UI elements, launched within five months at the height of the pandemic. Alongside the site, I led a refresh of Curve's customer communications, establishing a new illustration style and updated email design approach. I co-directed the redesign of Curve's bank cards and packaging, owning everything from creative direction to supplier liaison to ensure the final product reflected quality and innovation. Additional highlights included collaborating with Samsung Pay+ on app UI and reimagining Curve's London-wide Karaoke OOH campaign with a revitalised brand identity, previously run in partnership with Mastercard.