Curve

During my time at Curve, a fast-growing fintech dedicated to simplifying money management, I advanced to Senior Designer and led several high-impact projects that shaped the brand’s identity and customer experience. My primary focus was the complete redesign and relaunch of curve.com, transitioning it from a static HTML site to a dynamic CMS platform. Working in Figma, I delivered a bold new design system that introduced fresh typography, imagery, and UI elements all launched within five months at the height of the Covid pandemic. Alongside the website, I played a central role in refreshing Curve’s customer communications, establishing a new illustration style and updated design approach for onboarding emails. I also co-directed the redesign of Curve’s bank cards and packaging, managing everything from creative direction to supplier liaison, ensuring the final product reflected both quality and innovation. Additional highlights included collaborating with Samsung Pay+ on app UI design and reimagining Curve’s London-wide “Karaoke” campaign with a revitalised brand identity previously in partnership with Mastercard.