J.P. MorganChase

I was brought on board to support and collaborate with the wider team on the development and rebrand of Nutmeg into J.P. Morgan Personal Investing. In addition to managed investments, pensions, and ISAs, J.P. Morgan Personal Investing will introduce a range of new products and services, including digital financial planning tools and, in 2026, a new DIY investment platform. During my time here, I worked collaboratively across content, web, and CRM teams to redefine brand principles, establish best practices, and build comprehensive brand guidelines and a Figma design system from the ground up. The announcement campaign launched in early November, where I contributed across press, out-of-home, and paid media channels to celebrate the debut of our new identity.