J.P. MorganChase

Brought in to support the rebrand of Nutmeg into J.P. Morgan Personal Investing, I worked across content, web, and CRM teams to redefine brand principles, establish best practices, and build 180 pages of comprehensive brand guidelines and a global Figma design system from the ground up. In addition to managed investments, pensions, and ISAs, J.P. Morgan Personal Investing is introducing new products including digital financial planning tools and a DIY investment platform launching in 2026. The announcement campaign launched in early November, with my contributions spanning press, out-of-home, and paid media to mark the debut of the new identity.