Papercup AI

At Papercup AI, a company specialising in AI-powered video translation and dubbing, I led a multi-phase brand refresh to strengthen the company’s identity and positioning in a competitive market. The work focused on creating a visual language that communicates innovation and accessibility while supporting sales and business growth. I developed flexible sales enablement assets, including one-pagers and confidential deck templates, designed for clarity, adaptability, and alignment with the refreshed brand. To engage global audiences, I also introduced a simplified visual style for imagery, translating complex AI solutions into approachable, easy-to-understand visuals. Across print, digital, and internal materials, the updated branding ensures consistency while reinforcing Papercup’s premium, forward-thinking presence.