Papercup AI
Papercup AI specialises in AI-powered video translation and dubbing. I led a multi-phase brand refresh to sharpen the company's identity and strengthen its positioning in a competitive market, creating a visual language that communicates innovation and accessibility while directly supporting sales and business growth. I built flexible sales enablement assets including one-pagers and presentation templates designed for clarity, adaptability, and brand alignment. To engage global audiences, I introduced a simplified visual style for imagery, making complex AI solutions feel approachable and easy to understand. Across print, digital, and internal materials, the refreshed brand drives consistency while reinforcing Papercup's premium, forward-thinking presence.
Deliverables
Brand Identity Refresh Website Redesign (UX & UI) Figma Design System CRM Toolkit Sales Enablement Assets Presentation Templates
2024
Senior Brand Designer







