Papercup AI

Papercup AI specialises in AI-powered video translation and dubbing. I led a multi-phase brand refresh to sharpen the company's identity and strengthen its positioning in a competitive market, creating a visual language that communicates innovation and accessibility while directly supporting sales and business growth. This included flexible sales enablement assets, such as one-pagers and presentation templates, and a simplified imagery style that made complex AI solutions feel approachable to global audiences. Within this, I built a scalable sub-brand identity for DubClub, Papercup's community offering, spanning paid ad templates for top-of-funnel marketing and art direction for internal events, from print materials to branded merchandise. Across print, digital, and internal materials, the work drove consistency while reinforcing Papercup's premium, forward-thinking presence.